Case Study: Super Luxury Car Marketing Online
Project: Digital Marketing Strategy
Client: A Super Luxury Automobile Brand
Project Duration: October to December 2010
Our Client was a super luxury car brand from Europe, and they had been selling their cars for some time now in India. We were hired to enlighten them on how the internet and digital marketing work in general, as well as give them a perspective on the automobile market online, along with strategic recommendations.
Our research and analysis concluded that they were a well established and iconic brand in the consumers’ mind and that their sales were and would be primarily driven by global brand reputation and pull. Despite the temptation to jump onto the internet and social media bandwagon in those days, our recommendation was that the Client should not waste money and resources going online at that time, and should instead, focus on direct sales and enhanced retail experiences.