Case Study: Premium Winemaker

Project: Online Market Entry Research
Client: A Premium Wine Company
Project Duration: June to September 2011


Our Client was a new entrant into the premium wine market. They hired us to conduct online research on wine buying and consumption behaviour, and to recommend an online marketing strategy for them.

 

Our research brought out interesting insights into newer, younger audiences and (potential) wine drinkers. It made the Client revisit their core target audiences, and helped the brand take a less snooty, more adventurous approach, with an unconventional, but more valuable wine consumer.