India @ 75. The People's Agenda and Mission 2022

India @ 75. The People's Agenda

Our brand-building contribution to nation building

Client: India @ 75, A CII Initiative
Project Duration: 2011 – 2012

In 2012, our Founder, Mehernosh Shapoorjee volunteered to help the India @ 75 programme initiated by the Confederation of Indian Industry (CII).

Naturally, everyone at Digital5 also got involved in this project, pro bono, to design the brand and visual identity of India @ 75, develop ideas for communication and stakeholder engagement, and create all the foundational communication elements and templates for the programme.

Take a look at what we came up with, in the sections below.

Vision for India @ 75

Inspired by Guru Rabindranath Tagore

Where the mind is without fear, and the head is held high

where knowledge and skills are everything

where the country and its people have been energised
to leverage resources and areas of expertise, with clearly defined roles

where words come out from the depths of truth

where tireless technology empowers people and supports robust processes

where the clear stream of reason has not lost its way
into the dark depths of communalism and corruption

where the mind is led forward by disruptive thinking and innovation
into ever positive thought and action

into that heaven of freedom, let my country awake!

The Seven Pillars of India at 75

The vibrant colours of Mission 2022
India at 75 Elements

Sectoral Vision for India at 75

What each sector needs

Social Media Posts for India @ 75

Promoting the Pillars of India @ 75

Count Me In

Volunteer Programme, and Facebook App for National Volunteering Day

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