Category Research for India Launch
Case Study
Client: Premium Wine Company
Project Duration: June to September 2011
Our Client* was a new entrant into the premium wine market in India. They hired us to conduct online research on wine buying and consumption behavior and to recommend an online marketing strategy for them.
Our research brought out interesting insights into newer, younger audiences and (potential) wine drinkers. It made the Client revisit their core target audiences, and helped the brand take a less snooty, more adventurous approach, with an unconventional, but more valuable wine consumer.
* Name withheld in compliance with a confidentiality clause in our NDA
